For more than a quarter of a century Radical has helped organisations
and their leaders accomplish
exceptional change
For more than a quarter of a century Radical has helped organisations
and their leaders accomplish
exceptional change
For more than a quarter of a century Radical has helped organisations
and their leaders accomplish
exceptional change
R A D I C A L
I N S P I R I N G L E A D E R S H I P
TIM LEFROY
With a first career in marketing at Cadbury’s and Gillette, Tim spent 20 years leading UK advertising agencies. He was CEO of Young & Rubicam and masterminded the legendary Tell Sid campaign to sell shares in British Gas – a key Thatcher policy which advanced popular capitalism and liberated a lumpen state enterprise. He founded Radical in 1994 applying marketing methods to organisational change and business transformation. In 2008 he took on the Advertising Association (AA) to repair the institution itself and the industry’s standing with UK policy makers, society and the public. He left in 2016 and was appointed OBE the following year. He then co-founded Leonardo Advisory and resumed his partnership in Radical.
CONTACT
Email: tim.lefroy@radicaladvisory.com
Phone: 07836294631
COLIN BROWNE
For nearly thirty years Colin’s been providing major UK and international businesses and their leaders with advice on strategic positioning and communications. At British Telecom and then the BBC he oversaw all external and internal communications activities: public affairs, media relations, corporate and brand advertising and positioning. Subsequently, as a partner in one of London’s leading corporate and financial public relations agencies, he advised a range of private and public sector companies on reputation management and their engagement with external and internal stakeholders. He’s Chairman of the Voice of the Listener and Viewer, a charity that campaigns for excellence and diversity in broadcasting, representing the interests of citizens and consumers.
CONTACT
Email: colin.browne@radicaladvisory.com
Phone: 07733103800
Ian was a founding partner and MD of branding agency Lambie-Nairn. The leading creator of TV identities, the company worked for Channel 4, BBC 1 & 2 and their equivalents in Germany, Switzerland, Holland and France. The company won many awards internationally, including the Queen’s Award for Export Achievement. Ian was closely involved in the early development of the television programme Spitting Image, and was Chairman of Spitting Image Productions. More recently he has worked variously and interchangeably as advisor, coach and mentor with business leaders and others in finance, healthcare, banking, media, technology, and the charitable sector, helping them and their teams to align behind a clear understanding of purpose, goals and values.
IAN ST JOHN
Jim was a director of several top twenty advertising agencies in the ‘eighties and ‘nineties, then became Tim Lefroy ‘s right hand-man at Radical. In 2004, following the success of a documentary based on one of his books, he co-founded a TV production company. This flourished making documentaries for the United Nations, ITV and Sky. At the same time he began his association with the new literary magazine Slightly Foxed, of which he became a director in 2010. The quarterly has made its own niche in a crowded and competitive market. An award-winning writer and film-maker, Jim’s books include the Financial Times standard text on advertising; his latest has been shortlisted for the Mountbatten Prize; and his most recent film is up for a Royal Television Society award.
JIM RING
CONTACT
Email: ian.stjohn@radicaladvisory.com
Phone: 07973795454
CONTACT
Email: jim.ring@radicaladvisory.com
Phone: 07774796148
Co-founder of Leonardo-Advisory, Cindy is a senior adviser to high-profile UK and multinational organisations, particularly those undergoing change or looking to achieve the next level of business performance. She has spent the last 25 years advising global leaders and their organisations on some of the most high-profile culture change programmes, notably - in the ‘noughties’ for British Airways, Bupa, Barclays and Camelot. In 2000 she co-founded Live Communications. This grew rapidly, eventually being sold to Omnicom. In 2018 she set up Leonardo, a consultancy which helps CEOs and boards to connect their organisation's purpose, strategy and culture, turning culture into competitive advantage. Cindy is a member of WACL, a group of 130 senior women in the UK marketing communications industry.
CINDY YENDELL
CONTACT
Email: cindy.yendell@radicaladvisory.com
Phone: 07525101139
Peter Wallis is a market researcher by background - co-founder of the SRU Group of consultancy companies - who became an advisor to companies and institutions on the basis of an understanding of their brands, markets and ‘audiences’ – particularly ‘elite’ and ‘senior stakeholder’ types.
In parallel he became, as Peter York, a best-selling author, social commentator and occasional television documentary writer/presenter, covering topics from ‘80s culture’ to ‘the rise and fall of the adman’ to ‘Peter York’s Hipster Handbook’. His latest book, his twelfth, ‘The War Against the BBC’, co-authored with Professor Patrick Barwise of London Business School, will be published by Penguin in November.
PETER YORK/WALLIS
CONTACT
Email: peter.wallis@radicaladvisory.com
Phone: 07810381904