For a quarter of a century Radical advisory has helped organisations and their leaders accomplish exceptional change. 

 

Set up by Tim Lefroy in 1994, the company developed a reputation for quality and originality. It used the disciplines of marketing -  curiosity and creativity - to explore the purpose and position of whole client organisations rather than just the products and services they might sell.

 

It pioneered high-level stakeholder research, analysed data, and ultimately helped leaders bring to life the journey ahead for their organisations. It helped top teams build unity of purpose and appreciate their role in business transformation processes.

 

Now, together again in the extraordinary operating climate of the 2020s, the Radical advisory team works only at the top level - with chief executives and their immediate teams. The Radical team brings objectivity, experience and valuable wisdom to situations that for many clients are unprecedented. 

 

Radical’s assets lie in its own team - their skills, reputations and the trust they have earned. The magic comes from the unsparing quality and depth of the research process, and from the experience and authority of the practitioners.